National Center of Competence in Research – The Migration-Mobility Nexus
Eva G. T. Green and Juan Manuel Falomir-Pichastor
The Interplay of Social Norms and Intergroup Contact in Understanding Immigration Attitudes in Multicultural Societies
In Switzerland and elsewhere in Europe, members of the national majority are exposed to immigration in their everyday lives. Both the interactions one has with immigrants (the quality of these interactions, their frequency) as well as societal norms (shaped by legislation, policies, social climate, and media depictions) shape one‘s attitudes related to immigration. To understand and combat anti-immigration prejudice and discrimination, it is crucial to understand how such interactions and societal norms act in concert.
Positive encounters with immigrants need to be encouraged as they foster tolerant attitudes and prevent the influence of exclusive and intolerant climates.
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Inclusive climates facilitate tolerant attitudes: tolerance can be promoted through awareness of diversity policies and anti-discrimination legislation, balanced communication of public opinion (e.g., debunking stereotypes depicted in media) and knowledge of inclusive authority stances towards immigration.